A Fresh Look for America in Motion — Same Mission, Sharper Focus

At America in Motion (AIM), we’ve always believed that innovation is more than just a buzzword—it’s a mindset. As we continue to evolve and lead in intelligent automation, we’re proud to introduce a refreshed brand identity that reflects who we are today and where we’re headed tomorrow.

That’s why we’re excited to unveil our refreshed brand identity, including a modernized logo and a new slogan.

Why the Change?

As our technology, partnerships, and customer needs have grown, so has our vision. Our brand refresh is a natural evolution—one that aligns with our commitment to helping manufacturers achieve greater efficiency, flexibility, and performance on their terms.

This update isn’t just cosmetic. It’s a signal of our continued dedication to delivering reliable, innovative solutions that empower our customers to move smarter and faster—while staying true to our roots in American manufacturing.

What’s New?

Our new logo features a cleaner, more modern design that reflects clarity, confidence, and forward momentum. You’ll notice that the A and I in AIM are highlighted in blue—a subtle but intentional nod to our growing focus on artificial intelligence as a key driver of smarter manufacturing.

We’ve also refreshed our iconic eBot emblem. Recognizing the strong brand identity we’ve built around it, we didn’t want to change it completely. Instead, we introduced a few subtle design updates to give it a more modern and polished look.

And at the center of this refresh is our new slogan: “Efficiency your Way”

This phrase reflects our belief that efficiency isn’t one-size-fits-all. Every manufacturer has unique challenges, goals, and workflows—and our mission is to deliver solutions that adapt to those needs. Whether it’s through automation, data-driven insights, or reliable equipment, we’re here to help our customers achieve efficiency on their terms.

What’s Next?

Rolling out a new brand identity is a process—and it’s one we’re approaching with the same energy and innovation that define our work. Over the coming weeks, we’ll be updating our website, social media, and key documents to reflect the new look. 

This refresh is just the beginning.

At AIM, staying on the cutting edge of technology is not optional—it’s essential. That’s why we’re continuing to invest in our future by growing our R&D department, expanding our capabilities to explore new technologies, smarter automation, and more adaptive solutions for our customers. This evolution in our brand reflects the evolution in our thinking, our tools, and our commitment to delivering efficiency—your way.

Have questions about our brand refresh? Reach out to our Marketing Team at marketing@weareaim.com to learn more.